Her love affair with makeup began when she was an account executive for an advertising agency in New York City. The transition to makeup was an easy one, once colleagues and friends noticed her exceptional passion and hidden talent. After getting her certifications and training, Natalia spent two years interacting with vendors, artists, models and clients helping manage the cosmetics floor of one of New York’s most prestigious department stores. With the increasing number of weddings, photoshoots and client requests she began her career as a freelance artist. She has since collaborated with numerous photographers, creative directors, designers and brands.
In 2003 Natalia launched BrideMakeup.com, a website dedicated to serving brides who desire Natalia’s gentleness and keen eye for creating the perfect wedding look, allowing her to work with women of all ages and skin tones across the world, from Astoria to Westport, in Europe and Latin America. Natalia was the first professional makeup artist to offer wedding services in the New York metropolitan area and surrounding boroughs, elevating bridal makeup to film and fashion standards. Her work has been featured in various magazines, including The Knot magazine, Bridal Book, Downtown magazine, InTown, Makeup Artist magazine, Prestige international magazine, WestchesterChic, and Westchester magazine.